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The site armbrechtortho.calls.net states the following, "Contact us today For a complimentary appointment." I noticed that the webpage stated " On Jun 29, 2011." They also stated " When is the best time to begin orthodontics? Though an orthodontist can enhance a smile at any age, there is an optimal time period to begin treatment. On Jul 8, 2011. On average, one in every five orthodontia patients is 21 or older, and some areas have an even higher percentage! On Jul 8, 2011. At Armbrecht Orthodontics, we encourage you to bring your child in for evaluation by age 7. On Jul 21, 2011." The meta header had grand rapids orthodontist as the first keyword. This keyword was followed by orthodontists grand rapids mi, orthodontics grand rapids, and orthodontist which isn't as important as grand rapids orthodontist. The other words the site used was orthodontics. invisible braces grand rapids is also included but could not be understood by search engines.